Here's our press release from the event!
LOS ANGELES - DadWare was founded by Nick Baker and Dawn Clegg in 2016. They realized a need for more products promoting skin to skin contact for dads, based on their own experience with the birth of their daughter. They invented the Bondaroo - a comfortable, easy to wear, high quality shirt, with a functional flap for easy access to dad’s chest. The Bondaroo provides a simple solution for dads to have that critical skin-to-skin bonding experience with their newborns and infants. The shirt is made of a bamboo, cotton, spandex blend and utilizes High Technology Velcro that is soft, smooth and safe for newborn skin.
A new study from Kangaroo Foundation in Bogota, Colombia found that premature and low weight babies who participated in skin to skin contact during the first weeks of life were less likely to be hyperactive and aggressive as young adults, compared with those premature babies who did not receive the same type of care. "The study indicates that kangaroo style care has significant long-lasting social and behavioral protective effects 20 years after the intervention,” stated Dr. Nathalie Charpak, a pediatrician involved in the study. There are 29 studies from 9 countries published on the National Institutes of Health website about the importance of bonding with newborns and infants. The conclusion is clear: Skin to Skin contact with newborns and infants is critical to healthy development of newborns and essential to premature babies development.
DadWare has incorporated their patent pending flap into a maternity gown and scrubs shirt for labor and delivery as well as NICU use. St John’s Hospital in Santa Monica, CA is currently running a pilot program with DadWare to test these new products. The Bondaroo is available at DadWare.Us and is currently being featured on babysteals.com. More about Nick and Dawn’s story can be found at ozy.com, The Lil Mamas website for Mamapreneuers, and DadWare.Us.